“How do we communicate to people that they don’t just get a sponsor? How do you help them understand that sponsorship is support they have to earn?”
I received this question from one of our partner companies that is working to start an internal sponsorship program to develop its people. This question is pertinent because sponsors are different from mentors. Mentors give you advice, but sponsors put their own reputations on the line to help advance your career. You can choose your mentors, but sponsors choose you.
Sponsors will make an investment in you, and it is your job to earn that investment. In this five-part blog series, we will help you see how you can set yourself up to earn the support of a sponsor and take your career to the next level. We will equip you with tools to “S.H.I.N.E.”
First, you must “Show up as a leader a Sponsor would stake his/her reputation on.” Here’s how: